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The Two-Year Sales Cycle That Proves Nurturing Works

Yesterday, I had the satisfaction of closing a sale on which I’d been working for over two years.  I can’t describe the feeling better than to say this is why you get into sales! A two-year sales cycle...

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A Call For Expertise in Preparation

If you’ve read this blog you know I’m a huge fan of Seth Godin.  His posts really make marketers think about the job we’re doing.   It’s probably the best blog out there for marketing professionals,...

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Are You LinkedIn?

I had the pleasure of co-facilitating a workshop on LinkedIn this week.  There were more than 20 people in the room with varying degrees of familiarity with the LinkedIn platform.  It was a fun event,...

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